In view of the global economic downturn, what your business needs is an efficient customer conversion process. This means increasing the percentage of users who perform a desired action on a website. Our focus is to build a funnel and optimize it for customer conversion or any desired action. This entails removing blockers and energy drainers and introducing energy boosters thereby driving conversion.
With users being inundated with lots of options, adverts and marketing campaigns, a user usually has less than 15 seconds to make an initial bounce decision.
Our service analyses the acquisition channel, and user intent and matches it with the page quality, design, flow and content. Among other things, we will review page speed, visitor page activity, form completion, among other metrics.
This can be likened to a physical store and the experience customers get when they walk in - what they see, how are they greeted, how are their questions answered and what happens before they leave. This experience is practically optimized and replicated on your online asset.
Our process usually starts with understanding your business, the business model and the website objective. We can also focus on only a project in the business.
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