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Understanding Landing Page Events in GA4 22
May
2023

Understanding Landing Page Events in GA4

This article explains what a landing page means and the the two confusing rows on the landing page report - blank and (not set)
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Sessions, Engaged Sessions and Users in Google Analytics 4 19
May
2023

Sessions, Engaged Sessions and Users in Google Analytics 4

In this article, we will explain the key differences between session, engaged session and users in Google Analytics 4. We will also share insights into engagement rate and bounce rate.
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7 Ways to Create A Website That Converts 28
Nov
2022

7 Ways to Create A Website That Converts

With the penetration of the internet globally, having a website is expected of every business - SME or Multinational. However, many businesses do not derive substantial benefits from their websites as they ought to.
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7 Leading Software Development Companies in Nigeria 24
Nov
2022

7 Leading Software Development Companies in Nigeria

Lagos is the tech centre of Nigeria and houses some reputable technology companies that have stood the test of time delivering top-notch solutions for indigenous companies and multinationals.
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